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July 21, 2018

An overview of business intelligence

The term ‘Business Intelligence’ (BI), has been around since long before computers were invented. In his book, ‘Cyclopædia of Commercial and Business Anecdotes’ (1865), Professor Richard Millar Devens describes it as the initiative to collect data and the ability to react to it based on the results collected, an explanation which is still the core definition of BI today.

July 03, 2018

The Grid System

The Grid System concept is fundamentally an integral part of our work as designers – so, it’s fairly easy to overlook the power of grids when focusing more on the elements we want to create.

June 30, 2018

Are 'stories', the new place to be for Digital Marketers?

In this article I will be looking at social media marketing and specifically on of the latest trend: ‘Stories’ - a feature that is growing in popularity and spreading across all channels of social media. ‘Stories’ were originally brought into the realm of social media by Snapchat in October 2013. It is a feature which allows users to compile snaps into chronological storylines, accessible to all of their friends.

June 19, 2018

WiFi: A progressive evolution

WiFi is a term that everybody knows about nowadays and has become an integral part of everyday life. From our smartphones, to game consoles and computers, most devices on the market today are equipped with WiFi.