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Consumer Media, Device Usage: Streaming, Bingeing, Ad-Skipping

26/08/2017
Consumer Media, Device Usage: Streaming, Bingeing, Ad-Skipping

The disruption of the technology and media industries continues, with consumers gaining even more control over how and when they interact with—or ignore—marketers’ messages.

Today’s media landscape continues its dramatic transformation: New devices, advanced technology applications, and disruptive business models are changing the way people across all age groups engage with information, entertainment, and each other. Individuals can increasingly choose what content they consume, and how and when they consume it.


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