JB Stores

 

Services Used

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    Web Development

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    Payment Gateway

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    Deloitte Digital Web Publisher

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    E-marketing

 
 

The challenge

JB Stores wanted an attractive online store, featuring thousands of products and offering a wide range of special offers. With eight different departments and thousands of products in each, the presentation and easy access of a product was of particular importance.

The approach

Alert Communications identified the importance of displaying the items for sale in the most clear and efficient manner. Special design arrangements were integrated in this store to cater for the large amount of categories and sub categories that the client would need. The main menu of the site contains the 8 different departments. A wide drop down menu then displays the categories for this department avoiding a very long drop down which is difficult to read on screen. The categories then open up the subcategories underneath them with group images to give an idea of what each category contains.

An easy way to update the products on the site was crucial for JB Stores. Alert Communications therefore connected the site to the Alert Store Manager. Through this powerful CMS, JB Stores can add new products complete with images, prices, colours available, stock levels and dimensions. JB Stores also have the facility to assign the same product to different categories so as to avoid double data entry.

What's more, JB Stores can also mark a product as 'on offer' assigning a reduced price to it for a limited amount on time. These products then come up randomly on the home page.

The store was also connected to the Alert Payment Gateway to offer secure online transactions.

JB Stores can now inform their clients of new offers and products through the Alert Newsletter Manager that was connected to their site.

The result

With the fresh, uncluttered design that Alert Communications created, users can browse through the site as if they are actually on the premises, going from one department to the other, choosing the products that they need and adding them to their shopping cart. A complete virtual shopping experience is now available for JB Stores clients with the added advantage of having the items delivered straight to their door.