Having a website is only the first step! Success comes from bringing the right visitors to your website. Online marketing is the art and science of targeting your customers on the internet and driving them to your website.
At Deloitte Digital, we have a highly skilled team of specialists who can help you achieve this goal. We tailor every campaign to suite your industry and specific objectives. Unlike traditional marketing, internet marketing is both more cost effective, as well as highly data driven. Hence for every online campaign we will report back to you, vital performance information and metrics. This allows you to evaluate the success and return on investment (ROI) of each campaign.
What we offer:
Search engine optimisation (SEO)
The vast majority of users on the internet use search engines like Google to find websites. The search engine results page can only list a limited number of websites, so it is essential for the exposure of your website, to be listed as close as possible to the top. SEO is the process of optimising your website, to enable search engines to classify your site as important and rank you higher up in the list of results. Read more about our Search Engine Optimisation (SEO) services here.
Search, pay-per-click (PPC) adverts
Want to get instant exposure in the search engine's results pages, for key searches related to your business? PPC campaign is the answer. It allows you to put your site before users who specifically are searching for your services. This method is highly effective as it is one of the few marketing techniques that allows you to actively promote yourself, before people who are actively seeking your products and services. What's more, as the name implies, the listing is "free" and you only pay when a user clicks on your advert. For more information about our Pay-per-click (PPC) services click here.
Social media marketing
Whatever your social media marketing needs are, our expert team has you covered from A to Z. Whether you wish to populate your social page, with high quality engaging posts, that meet the latest trends, launch professional apps, competitions, content, or launch a social media advertising campaign. Our services are all tailor made for your needs and cover all the main platforms such as: Facebook, Twitter, LinkedIn, You-Tube, Google+, Instagram, Pinterest. For more information on what we offer, visit our dedicated social media marketing information page here.
Online banner advertising (websites and mobile)
Online banner advertising is ideal to drive brand and product awareness. Reach out to users with a variety of adverts, which can be highly animated and targeted to your specific audience on the internet. Your adverts can be shown across highly visited websites such as YouTube, as well as highly popular local sites and over 2 million other sites online. All campaigns are targeted to display only to users most relevant to you and full performance statistics are always provided.
If a picture is worth a thousand words, a video is worth a thousand pictures. If you wish to promote yourself through Video, TV is not the only option anymore, now you can showcase your video advertisements online too, in front of millions of users, at a fraction of the cost of regular TV advertising.
E-mail marketing, is a highly effective online marketing technique which should not be over looked. Email marketing is effective, because if used to target your subscribers, you are given the opportunity to deliver a message to a segment of your customers that are highly interested to hear from you.
Understanding what is happening on your website, is key to identify which campaigns were most successful, what is working, what isn't, as well as gaining priceless information about your visitors and identifying areas on your website which can be further optimised. Click here for more info.
Why online marketing?
Apart from driving vital visitors to your website and increasing your brand awareness, online marketing has several distinct benefits over traditional advertising. Digital marketing allows you to know how many people have seen your adverts and interested them (by clicking on them). Targeting matters! Success in marketing is achieved by reaching out to the right people, who are most likely to become your customers. Online marketing offers extremely detailed targeting, which traditional marketing just can't offer, such as setting your adverts to appear only to a specific gender, age group, or people in a specific city, or location. Thus, these key advantages make online marketing highly cost effective and enables higher ROI at a lower cost.
For a consultation or to discuss further, on how we may help you achieve your goals online, feel free to contact us.