Digital strategy in retail: Four key areas of engagement

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Retail is an industry that undergoes constant change. The way people make purchasing decisions has changed dramatically since the days of the corner shop 50 years ago, where we bought largely what we needed from what was available - supermarkets have replaced such stores now.

Gaining customer loyalty through personalisation

#e-Commerce #CustomerJourney #DigitalStrategy

Today the likelihood of your customers favouring your competitor is just a click away. You may ask yourself why? Well in today’s fast paced lifestyle consumers must manage their time effectively and may find it more convenient to browse for products through online websites rather than visiting their brick and mortar counterparts.

Over the last few centuries, one can imagine that the process of shopping has experienced little change. With the arrival of the digital age, shopping has become a multifaceted experience for both business and consumer. A decade or two ago, furnishing your house was a time consuming mission.