Pay-per-click, is a very easy marketing tactic to direct traffic to your website. It is considered a fast and effective way to ensure that your website appears at the very top of search engine result pages (SERP’s). PPC allows you to target your audience in a very accurate manner and with great flexibility when it comes to choosing your budget, since you only pay for actual clicks, i.e. visits to your website or campaign landing page.
In a world where technology, artificial intelligence and robotics are transforming the customer experience, competition is becoming increasingly high and companies are constantly required to re-adapt their business model to gain competitive advantages across the different channels (marketing, sales, commerce, and service).
Are 'stories', the new place to be for Digital Marketers?
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In this article I will be looking at social media marketing and specifically on of the latest trend: ‘Stories’ - a feature that is growing in popularity and spreading across all channels of social media. ‘Stories’ were originally brought into the realm of social media by Snapchat in October 2013. It is a feature which allows users to compile snaps into chronological storylines, accessible to all of their friends.
Nowadays everybody talks about brands - they have become the way by which we define our lifestyles and identity as individual creatures in this global town. But when you think about it, what is a brand?