Are 'stories', the new place to be for Digital Marketers?


#Digitalisation #DigitalMarketing #SocialMediaMarketingServices #MarketingCampaigns

In this article I will be looking at social media marketing and specifically on of the latest trend: ‘Stories’ - a feature that is growing in popularity and spreading across all channels of social media. ‘Stories’ were originally brought into the realm of social media by Snapchat in October 2013. It is a feature which allows users to compile snaps into chronological storylines, accessible to all of their friends.

Digital tools can drive revenue for small business


#BusinessEngagement #WebPresence #Digitalisation #e-Commerce

Like large enterprises, small businesses are commonly working to capitalise on new tech tools, respond to disruption from technological change, and transform their businesses for the digital age.

Digital transformation: What does it mean for business?


#DigitalStrategy #Management #Digitalisation

There is a lot of talk about how all industries, indeed all companies, must transition to become digital, must engage in digital transformation. But the first step has to be to understand what this actually means. Is it about the better utilisation of technology? A better way to engage more directly with clients and/or suppliers? Or is being digital about disruption, potentially completely overhauling your industry?

Financial transformation for the digital era


#Digitalisation #DigitalStrategy #Technology

The digital economy has brought with it a certain amount of turmoil, especially within the world of financial services. However, most finance professionals have to tackle the challenges faced by the digital economy, because of constant change in both economic and regulatory environments.