We work with marketing leaders to plan the future of their marketing and advertising. We help them drive substantially increased and measurable value by enhancing their marketing and media operating models, processes, technology platforms, and their use of supporting 1st, 2nd, and 3rd party data, analytics, creative and content.
How did Deloitte Digital help? At Deloitte Digital, we work with clients on their digital journey and we are able to provide true end-to-end solutions. This enabled us to support BELS on multiple fronts, with the main ones being:
MTA required a portal that improved the overall aesthetic and user experience to make the site more engaging, whilst truly representing the values portrayed by the VisitMalta brand. In addition, they tasked our team to implement a content management system that catered for new features and functionality and allowed users to update the site easily on a regular basis. MTA also wanted to establish SEO foundations for future growth and to leverage organic traffic.
SEO and PPC, so different yet so alike. Two different methods of generating traffic towards a website. If both are approached correctly they can be very effective for various types of e-business and e-commerce. In this article, we will look at some of the differences between the two methods.