Marketing optimisation is the process of fine-tuning marketing efforts to improve user experience and reach business goals. Marketing optimisation has become critical to an organisation’s overall marketing strategy. The process involves tapping marketing analytics continuously to gain insights on the various campaigns launched and marketing channels used.
Are 'stories', the new place to be for Digital Marketers?
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In this article I will be looking at social media marketing and specifically on of the latest trend: ‘Stories’ - a feature that is growing in popularity and spreading across all channels of social media. ‘Stories’ were originally brought into the realm of social media by Snapchat in October 2013. It is a feature which allows users to compile snaps into chronological storylines, accessible to all of their friends.