Good brand experience design is about closing the gap between your business strategy and your audience in a way that creates value for all. We increase awareness and differentiation through creative excellence. Simply put, we have the expertise and creativity to make the difference in front of your audience.
How did Deloitte Digital help? At Deloitte Digital, we work with clients on their digital journey and we are able to provide true end-to-end solutions. This enabled us to support BELS on multiple fronts, with the main ones being:
Deloitte Digital embarked on this digital transformation project with Malta Public Transport back in 2015 when the Tallinja brand was just an idea. Throughout the years, our team has supported Malta Public Transport in several steps of this transformation life cycle, which started off from a simple online customer registration portal, and the launch of the Tallinja card together with the Tallinja brand.
MTA required a portal that improved the overall aesthetic and user experience to make the site more engaging, whilst truly representing the values portrayed by the VisitMalta brand. In addition, they tasked our team to implement a content management system that catered for new features and functionality and allowed users to update the site easily on a regular basis. MTA also wanted to establish SEO foundations for future growth and to leverage organic traffic.