Digital tools can drive revenue for small business


#BusinessEngagement #WebPresence #Digitalisation #e-Commerce

Like large enterprises, small businesses are commonly working to capitalise on new tech tools, respond to disruption from technological change, and transform their businesses for the digital age.

Gaining customer loyalty through personalisation


#e-Commerce #CustomerJourney #DigitalStrategy

Today the likelihood of your customers favouring your competitor is just a click away. You may ask yourself why? Well in today’s fast paced lifestyle consumers must manage their time effectively and may find it more convenient to browse for products through online websites rather than visiting their brick and mortar counterparts.

SEO vs PPC - The Face-Off


#e-Commerce #DigitalMarketing #SEO

SEO and PPC, so different yet so alike. Two different methods of generating traffic towards a website. If both are approached correctly they can be very effective for various types of e-business and e-commerce. In this article, we will look at some of the differences between the two methods.

Over the last few centuries, one can imagine that the process of shopping has experienced little change. With the arrival of the digital age, shopping has become a multifaceted experience for both business and consumer. A decade or two ago, furnishing your house was a time consuming mission.