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May 10, 2022

10 website metrics you need to understand

There are a variety of website metrics that you need to understand to make data-driven decisions for your website. In this article, we will cover the top 10 website metrics which you need to understand to conquer search engines’ ranking algorithms.

May 03, 2022

The Voice of the Customer - listening and analysing results

Listening to the Voice of the Customer (VoC) is essential for any business that wants to improve customer satisfaction and retention. But with the vast sea of social media and web data, it can be difficult to know where to start. That's why we've put together this list of powerful web and social listening tools and tips to help you find mentions of your brand.

March 04, 2022

Google rankings: 5 easy ways to improve your search results

Google's search engine is a complex algorithm that takes many different factors into account. Google evaluates the entire web every time it crawls, and updates its index of all web pages with a list of words and their frequency counts. Since we cannot know what Google's ranking algorithm is, we can only try to optimise our website's performance for Google's algorithm. In this article, we will explore 5 easy ways that you can use to rank higher on Google search results.

February 03, 2022

Understanding cloud computing

In simple terms, cloud computing is having computing services such as storage, databases, analytics, networking, intelligence and even servers, available over the internet and referred to as “the Cloud”.