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November 29, 2022

Successful SEO when migrating to a new website

Your website is the most important marketing channel to interact with your current and potential customers – it is your business card and represents your brand identity. For this reason, a brand new mobile friendly website with a great user experience is critical to gain competitive advantage.

October 27, 2022

How to create a loyalty program that actually works

Loyalty is arguably the holy grail of marketing. Brands are increasingly turning to loyalty as a preferred way to grow their top line and bottom line, and drive sustainable growth. A well-designed, well-executed loyalty program can help brands win, but it is not easy to design an effective loyalty program. A loyalty program must be data-driven and reward the right customers for the right behavior.

October 25, 2022

Allowing data to drive your business

You’re probably storing lots of data during your day-to-day business, and most of that data might just be sitting there, doing nothing, mostly acting as a hard to read history log. In fact, that data can and should be the brains of your business. This article takes a brief look at areas where digital transformation can benefit businesses.

October 03, 2022

Why should you deploy UX research?

Usability testing is important in order to understand what your customers are actually doing or what they really want to do but aren't when creating digital experiences. Usability testing involves evaluating a design's usability with a sample of people who represent the target audience. The gap between what you intended for your users to accomplish and what they really do is what separates your outlook from your actual business. So, why should you deploy UX research?