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August 31, 2022

The power of remarketing

Why should you use remarketing? Although it may seem surprising, 96% of people who visit your website never return to your website again. Remarketing allows you to reach potential customers with ads they will find interesting on other websites they visit. This helps increase the number of clicks on your ads and helps you convert more visitors into customers.

August 10, 2022

How to get started with your own marketing funnel

The marketing funnel is a model that marketers use to describe the process of moving potential customers through the stages of awareness, interest, desire, and action. It can be used as a tool for understanding and optimising the customer journey.

June 14, 2022

How to build a successful sales funnel

Sales funnels are one of the most misunderstood, yet important aspects of a business. A well-constructed sales funnel can turn browsers into buyers and free up your time to focus on other important aspects of your business. This article, sheds some light on what a sales funnel is and the basics on how to build one that will work for your needs.

June 06, 2022

Is a CRM solution worth the investment?

In todays’ world, customers expect businesses to adopt a digital-first and mobile-first approach to their services. Amongst others, they expect quick-and-easy solutions to their problems, efficient feedback via their preferred communication channel, self-service centres, personalised experiences, and shared information across departments.