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December 14, 2020

What is search engine optimisation (SEO)?

More than 4.5 billion people worldwide were using the internet at the start of 2020 and most of those who were looking for a product or service used a search engine to do so.

November 18, 2020

Conversion rate optimisation (CRO): the importance of data analytics

Simply put, conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. However, before delving into CRO, we should start by asking the question: what is an effective website?

June 27, 2020

Choosing a web application design pattern

Web design started in the early 1990s with the use of hypertext documents with static data linked together. The web application era started later on in web history terms and it was helped by the introduction of the forms tag. Nowadays, web applications are replacing desktop applications at an accelerated rate.

February 08, 2020

Anti-design patterns

At the beginning of my career, a colleague of mine stated an insightful phrase: “There are two main ways to learn from every work related experience: the best approach of how and what to do any practice, and the exact opposite! You can always learn what NOT to do”. Characterisation of these circumstances are known as anti-design patterns.