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March 02, 2021

5 steps for increasing digital engagement

Today’s marketers around the world are continuously seeking ways of building and enhancing digital engagement. What are the key steps you should consider for increasing digital engagement?

February 19, 2021

Hybrid Mobile App Security

When it comes to mobile application security, almost every developer thinks that native applications are more secure than hybrid applications. It is true that there is more to take into account to mitigate the risks with native applications, but this does not necessarily stand if all the countermeasures are in place when it comes to developing hybrid applications.

February 09, 2021

The Apple iOS 14 update and the impact on Facebook advertising

With the newly launched operating system iOS 14 for iphone and ipad, Apple will be asking users for consent to track their personal use of the Facebook app through the ATT framework (App Tracking Transparency). These changes will affect the way advertisers optimise and target campaigns based on conversion events (such as retargeting campaigns) and advertise mobile apps.

December 14, 2020

What is search engine optimisation (SEO)?

More than 4.5 billion people worldwide were using the internet at the start of 2020 and most of those who were looking for a product or service used a search engine to do so.