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August 10, 2022

How to get started with your own marketing funnel

The marketing funnel is a model that marketers use to describe the process of moving potential customers through the stages of awareness, interest, desire, and action. It can be used as a tool for understanding and optimising the customer journey.

June 14, 2022

How to build a successful sales funnel

Sales funnels are one of the most misunderstood, yet important aspects of a business. A well-constructed sales funnel can turn browsers into buyers and free up your time to focus on other important aspects of your business. This article, sheds some light on what a sales funnel is and the basics on how to build one that will work for your needs.

June 06, 2022

Is a CRM solution worth the investment?

In todays’ world, customers expect businesses to adopt a digital-first and mobile-first approach to their services. Amongst others, they expect quick-and-easy solutions to their problems, efficient feedback via their preferred communication channel, self-service centres, personalised experiences, and shared information across departments.

May 10, 2022

10 website metrics you need to understand

There are a variety of website metrics that you need to understand to make data-driven decisions for your website. In this article, we will cover the top 10 website metrics which you need to understand to conquer search engines’ ranking algorithms.